• Non Toxic

    Over 2,600 ingredients banned in our products.

  • Cruelty Free

    All products are 100% cruelty-free.

  • 100% Vegan

    We are a fully vegan company; every product is vegan.

  • Safe Products

    Dermatologically Tested for Your Safety and Peace of Mind.

  • Paraben Free

    Zero parabens for cleaner beauty.

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“Our guiding principles are rooted in nature, Ayurveda, and technology. Our mission is to provide high-quality products that are truly clean—safe for your health and the environment.”

Clélia Angelon, CEO

Shop our most trusted formulas

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Our latest posts

  • The Best Way to Cover Grey Hair

    The healthiest and most economical way to cover your gray hair with the longest lasting grey coverage is with an at home color that does not contain PPD, peroxide or...

    1 comment

    The Best Way to Cover Grey Hair

    The healthiest and most economical way to cover your gray hair with the longest lasting grey coverage is with an at home color that does not contain PPD, peroxide or...

    1 comment

  • Our Henna Cream is a Dream Come True

    Check out what Irina, a make-up artist, blogger and green beauty lover had to say about trying our Chocolate Henna Cream for the first time in her post. Adventures in...

    1 comment

    Our Henna Cream is a Dream Come True

    Check out what Irina, a make-up artist, blogger and green beauty lover had to say about trying our Chocolate Henna Cream for the first time in her post. Adventures in...

    1 comment
  • Why Henna Should Be Your Choice!

    Why Henna Should Be Your Choice!

    We all want a healthy, beautiful head of hair, however that is proving to be a harder task to accomplish lately with PPD allergies on the rise, chemical colors and products...

    Why Henna Should Be Your Choice!

    We all want a healthy, beautiful head of hair, however that is proving to be a harder task to accomplish lately with PPD allergies on the rise, chemical colors and products...

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