• The image features a simple, circular logo with the phrase "No Toxic Chemicals" written around the edge. Inside the circle, there is an outline of three stylized leaves, which emphasizes the eco-friendly or natural aspect of the product or brand represented by the logo. The entire design is in white lines on a black background, suggesting a clean and straightforward message about the absence of harmful chemicals.

    Non Toxic

    Over 2,600 ingredients banned in our products.

  • The image displays a circular logo featuring the outline of a rabbit's face with the phrase "CRUELTY FREE" written below. The design uses white lines on a black background to emphasize the commitment to not testing products on animals. This symbol is commonly used to assure consumers that the products are ethically developed without animal testing.

    Cruelty Free

    All products are 100% cruelty-free.

  • The image displays a circular logo with a minimalist design featuring the text "VEGAN PRODUCT" and a check mark incorporated with a leaf motif. This design, using white lines on a black background, symbolizes that the product is made without any animal-derived ingredients, aligning with vegan standards.

    100% Vegan

    We are a fully vegan company; every product is vegan.

  • The image features a simple, circular logo with the text "DERMATOLOGICALLY TESTED" around the perimeter. Inside the circle, a stylized droplet contains a check mark, symbolizing the product's approval after dermatological testing. The design uses white lines on a black background, conveying a clear and professional assurance of skin safety.

    Safe Products

    Dermatologically Tested for Your Safety and Peace of Mind.

  • The image features a simple, circular logo with the phrase "PARABEN FREE" around the perimeter. Inside the circle, a stylized plant with three leaves emphasizes the product's commitment to being free from parabens, aligning with health-conscious and environmentally friendly practices. The design uses white lines on a black background to convey a clean and straightforward message about the product's formulation.

    Paraben Free

    Zero parabens for cleaner beauty.

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“Our guiding principles are rooted in nature, Ayurveda, and technology. Our mission is to provide high-quality products that are truly clean—safe for your health and the environment.”

Clélia Angelon, CEO

Shop our most trusted formulas

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Promotional image for a color quiz titled 'COLOR QUIZ' at the top in an orange bar. The image shows a close-up of a person's hand running through straight, long hair that transitions from a dark brown at the roots to a light blonde at the ends. Below is a green overlay with text 'DISCOVER YOUR HAIR COLOR' inviting users to find out their ideal hair color.
Logo with a green background displaying a triangle containing a sun icon. The words 'Nature,' 'Ayurveda,' and 'Technology' are arranged around the triangle, emphasizing the brand's focus on natural ingredients and holistic practices
Promotional image emphasizing cleanliness and natural ingredients with a headline "WE ARE TRULY CLEAN" in an orange banner. The image features a fresh green leaf, a wooden spoon, and a bowl filled with a green powder, representing natural products. Below, a green button reads "VIEW INGREDIENTS WE DON’T USE," inviting users to learn more about the safe and natural composition of the products.
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Our latest posts

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    The Best Way to Cover Grey Hair

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  • A close-up of brown spice powder on a wooden spoon, next to a plant.

    Why Henna Should Be Your Choice!

    We all want a healthy, beautiful head of hair, however that is proving to be a harder task to accomplish lately with PPD allergies on the rise, chemical colors and products...

    Why Henna Should Be Your Choice!

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